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What is Backlink? Why It's Important For A Website Or Blog

What is Backlink? Why It's Important For A Website Or Blog - Backlinks or can also be referred to as inbound links are one of the most important factors, of the many other factors that will make any blog rank top on search engine pages. Pages that have a lot of backlinks rank higher in search engines.

What is Backlink? Why It's Important For A Website Or Blog

This time will discuss what backlinks are, why it is so important for the continuity of blogs and websites to compete in the top rankings on search engines. In addition, there will be some tips to create quality backlinks to improve your site.

What is Backlink?

Backlinks are formed when a website, mentions or displays website B on their page through a clickable link. Or, you can say when a web page links to another web page from a different domain then it's called a backlink.

Backlinks are the most commonly talked about word in SEO techniques. So no doubt if backlinks are very important for search engine optimization. There are also several types of backlinks that can be made for blogs that we will discuss in detail later. However, backlinks will be divided into the form of dofollow and nofollow links.

Why are backlinks important?

Search engines such as Google or Bing will consider several factors to rank all websites in SERP (search engine results page) and backlinks are one of the factors so that you can compete with competing sites on search engine pages.

When you get backlinks from websites that have high authority, your website's ranking and visibility in search engines will increase automatically. Therefore backlinks are very important because they will help search engines to determine how authoritative your site is in the SERP.

Backlinks are like endorsements of your website's content by other websites that point to your website. However, not all backlinks are good. Backlinks that come from illegal sites or spam will have a negative impact and even get you a penalty from search engines for your website or blog.

So, it is highly recommended to always check the number of backlinks also from anywhere the source of backlinks that enter your site. The easy way you can use the backlink checker tool for free, do it regularly so that your website or blog is always controlled from time to time.

Now, you know not all backlinks are good for your website. Backlinks from bad websites can give you a penalty. In addition, you need to remember, 1 quality backlink is better and important than you have 100 backlinks from low-quality websites.

Why are backlinks important for websites?

Here are three reasons why backlinks are so important for your website or blog.

1. Increase Website Credibility and Reputation

Search engines like Google see backlinks as reputable. Backlinks from other websites will increase your website's authority. It's a kind of vote or recommendation for search engines. However, it is important to get backlinks from websites that fit your topic or niche.

For example, you have a blog about poetry, then backlinks from tech blogs will not work well when compared to backlinks from poetry blogs. Google will try to give the best results to users, when your website has backlinks, it represents a kind of credibility of your website to google.

2. Improve Organic Rankings and Help Index Faster

Backlinks help search engine robots to find new pages easily. When pages are interconnected or have multiple backlinks from other pages other than found by search engines, bots become easy. Which leads to faster indexing & ranked higher in less time.

3. Increase Traffic Website

Backlinks will help increase referral traffic to your website or blog. With the help of linked backlinks from other website pages, you can get targeted traffic that will have a low bounce rate.

Types of Backlinks

Once you know that backlinks are very important for your website or blog in search engines. You also need to know some types of backlinks.

1. Blog Comment Backlinks

You can get free backlinks by commenting on a blog post. Backlink comments are an old method also very simple to get a lot of backlinks for free. However, this method still works and is still widely done by SEO experts.

How? Please look for a blog that uses the same topic or niche as you and do meaningful comments on every post, not just says thank you or a good post. Try to provide comments related to the article, such as adding value to the post.

2. Guest Post Backlinks

If you find a website or blog that provides guest posts, you can get backlinks by writing posts that have links to your site in article submissions. But it may have to get approval first from the website owner.

How? Look for websites with the same niche to create guest posts and try writing articles that add value to their website. So, don't just write for backlinks. Try to provide value so that you can get backlinks from them.

3. Forum Backlinks

You can also get backlinks through forums. You can register on any forum, fill in the account data that usually have website options in the profile. But before registering on a forum, you should first consider domain authority or spam forum scores. This is useful to avoid bad backlink value for your site.

Interact with other members there and try to give the best advice or input on their problems. The most important point is to try to stay active in the forum and never occasionally spam by linking your links.

4. Backlinks from Testimonials

You can get backlinks through testimonial pages. Especially if you are an influencer in your niche, companies from your niche will be happy if you write classy on their testimonial page.

Your presence on their testimonial page will certainly increase the credibility of their business. So, in this case, you can get backlinks from your profile if you want and usually these testimonial reviews are on the main page.

5. Infographic or Image Backlinks

If you can create an infographic that is unique and looks good, it will not only help you get more shares on social media. Chances are it can go viral and most importantly it can attract backlinks to your website.

6. Editorial Backlinks

These types of backlinks can give you enormous authority and traffic. Backlinks from official news websites like the Guardian can fall into this category.

7. Special Directory Backlinks

Not all directories are good so be careful choosing, before getting backlinks from directories. Prioritize choosing a reputable directory. If you submit your blog or website to a directory with a bad reputation, it will also have an impact on the reputation of your website. So, again I would suggest you carefully select a directory before submitting your link.

Terms in Backlink Techniques

As a complement to this backlink post, several terms or glossaries are often used by someone related to backlink creation, such as the following.

1. DoFollow Backlinks

DoFollow backlinks, allow search engines to follow your links or links. This will give you link juice. If the link is dofollow, then search engines and humans can follow you through that link.

2. NoFollow Backlinks

This is the opposite of dofollow backlinks. Nofollow backlinks, will not allow search engines to follow you. It doesn't miss link juice and will only provide no-follow backlinks.

3. Link juice

Link juice is a value that is passed from one page to another. It is passed through hyperlinks from one website to another by allowing search engines to follow that link. Because search engines see it as a recommendation by other websites to link to. He considers it to be valuable information that others refer to and promote as well on their website.

4. Anchor Text

Anchor text is the title of a link or visible text that can be clicked with a hyperlink. Usually, the color is blue but some website themes can change the color at will.

5. Internal links

It is an internal link that leads to the same domain, i.e. a link within a website to its page. It moves from one page to a different page with the same domain. This is useful as navigation on your website.

6. Low-quality links or Bad Backlinks

Bad backlinks come from irrelevant and untrusted websites. This includes sites that violate Google's webmaster guidelines. It is highly recommended to check the background of the website before you plan to get backlinks from it. So, a website sanctioned by search engines will not be good for your website.

7. Linking Root Domain

Those are some of the unique domains that are linked to your website. You may get a lot of backlinks from any website, but it will count as one root domain.

Tips for Building Backlinks

Here are tips you need to do before planning to build a backlink for your website or blog.

  1. Don't rush or buy a service that can give you bulk backlink creation.
  2. Focus on only quality backlinks, not the number of bad backlinks.
  3. Create backlinks that look natural.
  4. Building quality backlinks takes time and effort.
  5. Not all backlinks are good, so choose backlinks carefully.
  6. Try to get backlinks from websites that are relevant to your website's niche or topic.
  7. Do not spam anywhere, because such backlinks are not useful at all and can even have a bad impact on your web or blog.


Up here I hope you already understand why a backlink is so important for a website or blog. However, you also need to be careful if you want to build a backlink that is expected to increase your site's ranking in search engines.

Hopefully, it can be useful for you and if there are shortcomings, do not hesitate to convey through the comments field below.

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