Guidelines For Understanding SEO, How SEO Works, and Benefits

Guidelines For Understanding SEO, How SEO Works, and Benefits

What does SEO mean? This question may often be asked by some people who are just starting to create a website or blog. The answer you may receive is that by implementing a few SEO optimization steps, it is easier for your website or blog to get the highest ranking in Google search results.

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Is this answer correct? It's truly like that. That's the benefit of implementing SEO on a website or blog. However, those are only a small part of the basic concept of SEO in simple terms. In this article, we will discuss in full about SEO. Starting from the understanding of SEO, how it works, the main indicators of SEO, to the reasons why implementing SEO is very important for your website.

Understanding SEO

Search Engine Optimization, or commonly in short SEO, is an effort to optimize a website to get top rankings in search engine results. By getting high rankings in these search results, it has the potential to bring organic traffic to your website.

Apart from being useful for getting high organic traffic, SEO will also help you get the right and appropriate traffic. So you not only focus on high traffic but also on the right traffic according to the main purpose of your website.

In order to generate high traffic that is targeted, you need to follow the rules set by the search engines, for example, in the Google search engine. You must be able to understand how SEO works, Google algorithms, and the main indicators of SEO, which we will learn later below.

How SEO Works

Search engines use their respective algorithms to determine which content is eligible for top ranking in search results. This algorithm applies to all search engines such as Google, Bing, Yandex, and Duckduckgo.

Here we will not cover all the algorithms in every search engine. We will only discuss the Google algorithm. Why is that? Because Google controls more than 90 percent of the search engine market share worldwide. So when we talk about how SEO works, Google's algorithm can be the benchmark.

Google is always updating its algorithm to provide more relevant search results and solutions for its users. It is recorded that starting from 2011 until now, and Google has updated the algorithm at least eight times.

So you must always follow updates about this Google algorithm because optimization steps based on Google's old algorithm will certainly not have any effect. For example, one of the older SEO techniques used such as keyword stuffing.

Keyword stuffing is the practice of entering a large number of focus keywords in an article. This technique used to be quite effective, even though your content was short and not at all relevant to the focus keywords you entered in the article.

However, with the update to Google's algorithm, these techniques are no longer useful. You could even get a penalty if caught practicing it on your website because your content can be considered spam by Google if you repeat too many focus keywords in each article's paragraph.

Then what kind of SEO optimization steps are in accordance with Google's current algorithm? There are at least eight SEO indicators based on the latest Google algorithm, from URL structure to website speed. Well, let's see in full below.

Key SEO Indicators

The main indicators of SEO are always changing regularly. Changes in this indicator follow an updated Google algorithm. So, when Google updated its algorithm, the SEO indicators also changed. Here are eight main indicators of SEO:

1. URL structure

A simple URL structure will make it easier for search engines to recognize the website and the content you are discussing. So you should make a simple URL structure, just the domain name and the title of the content that you use as the URL structure. For example, as shown below:

https://www.yourwebsite.com/title-content

 2. Use of SSL / TLS

Since 2014, Google has prioritized websites or blogs that use SSL / TLS because websites with SSL / TLS can encrypt all data transfers on the website. So as to provide more security for user data.

If your website doesn't use SSL / TLS, Google marks it as not secure. This, of course, has a bad impact on the reputation of your website in the eyes of users. So, if your website domain is not yet using SSL / TLS, now is the right time to start activating it as the first step in your SEO optimization.

The way to find out whether your website supports SSL / TLS or not is by looking at the website address in a browser. If the URL starts with HTTP, it means that the website doesn't support SSL / TLS yet. However, if the website prefix starts with HTTPS, then you can make sure it supports SSL / TLS.

3. Content Topics

You must have several main topics that are related to each other to build a good website structure. Make up some main topics. After that, you create more content on that topic as supporting content.

For example, if you have a blog that discusses computers, of course, you need to create several main topics such as tutorials, software, and hardware. It can be seen from the main topic that it is closely related to your main topic.

The more content that discusses related topics, the more likely it is that your website will appear on the first page of search results for that topic. Because websites with related content are more easily recognized by search engines like Google.

4. Search Intent

Search intent is what most users want in searching for one particular keyword. For example, when you enter the keyword "ball" in Google, the top search results will show various football news portals.

Why can't a website that discusses the meaning of balls, types of balls, various balls win on this keyword? This is because the majority of users who search for the keyword "ball" intend to look for soccer news, not the meaning of balls and the like. So Google prioritizes content that matches the search intent of most users.

5. Content Structure

Apart from needing to adjust the content with search intent, you also need to create content that is easy to understand. So create content that is easy on the reader with a clear and neat structure.

The method is very easy, namely using headings and subheadings for the most important points in your content. In addition, you can also add attributes such as photos, illustrations to videos to help users read and understand your content.

6. Meta Tags

Meta tags consist of the title tag and meta description. Its function is to help search engine robots to understand the overall content of the content on the website page. The title tag is the title of the article or content that appears on the search results page. Article titles that are displayed in search results are usually not too long because Google will cut them according to their standard terms.

Meanwhile, the meta description is text containing a brief summary of the content in search results. This text is located directly below the article title and URL. Meta description usually consists of 120 to 130 characters.

7. Backlinks

Backlinks are currently still one of the main factors in SEO practice. The more backlinks that lead to your website, Google will consider your website to have high credibility. However, the backlink must come from a high-quality website or blog, not a low-quality blog or website.

8. Website Speed

Since 2018, Google has determined the speed of loading websites on desktops and mobile devices as one of the main indicators of SEO. The faster the loading of the website or blog, the more likely it is to get a higher ranking in Google search results. So you have to pay attention to the loading speed of the website because it plays an important role in SEO.

Types of SEO

There are two types of SEO, first on-page SEO, and second, off-page SEO. Both are important and mutually related in SEO. So you have to apply both of them for SEO practices on your website in order to get optimal results.

1. SEO On-Page

What is on-page SEO? On-page SEO is an SEO optimization step that is carried out on your website. Some of the steps referred to in on-page SEO optimization are content title, permalinks, content structure, website speed, to internal linking.

2. SEO Off-Page

Different from on-page SEO, off-page SEO is a number of SEO optimization steps taken outside of your website. One of the optimizations is backlinks or inbound links. As we have previously stated, backlinks are an important indicator that your content is referred to by other websites.

The more quality websites that refer to your content, the better the authority of your website. So that Google assesses your website as a credible website, and of course, it will increase the chances of your website rising in rank.

Why Is SEO Important for Websites?

SEO is not an option but an obligation for all websites. Why is this optimization step so important? What are the benefits of your website? Here we provide an explanation.

1. Search Engines are a Source of Information

Now people can get information with just one click, namely the search engine. In the United States alone, almost 90% of internet users are accustomed to using search engines like Google to search for various kinds of information, ranging from price information, news, health, to political information.

2. Traffic is dominated by content on the first page

Appearing in Google search results is not enough. Because if your content only appears on the second, third, or even more pages, the chances of getting traffic are very small. Your content must at least appear on the first page of search results.

According to Infront Webworks, 91.5% of traffic is dominated by websites that appear on the first page of Google search results. In more detail, 91.5% of the traffic is dominated by the top three positions. Sequentially, the first, second, and third positions received traffic of 29.6 percent, 13.1 percent, and 9.2 percent, respectively.

3. Your Website Is Found Through Various Keywords

By implementing SEO optimization steps, your website will be easier to find from various search keywords so that you can reach more audiences with a variety of keywords that are still related to the main topic of your website or blog.

4. Brand Awareness and Credibility Increased

Nearly 88% of consumers conduct online research before making a purchase. This situation requires business owners to have good brand awareness so that they can always be found on the internet. One of the best ways to build brand awareness today is to maximize the quality of SEO.

5. Organic Traffic Easier to Convert

One of the reasons why SEO is so important to businesses is the ease of conversion. Visitors who come organically tend to be more easily converted into leads or customers. Based on data from SimilarWeb, organic traffic is ten times easier to convert than traffic from social media.

Closing

Thus this article is an explanation of what SEO is, how it works, indicators, and its benefits. We hope that by reading this article, you understand the basics of SEO, from understanding SEO to the main factors that influence it. How are you ready to implement SEO optimization on your website?

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