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15 Steps SEO Optimization On-page For Websites and Blogs

15 Steps SEO Optimization On-page For Websites and Blogs

Steps SEO Optimization On-page For Websites and Blogs - In SEO, there are many factors that need to be considered to rise in the search results quickly. To facilitate practice, SEO is divided into two types, namely SEO on-page and off-page. In this article, we will discuss what is on-page SEO and how to optimacy.

What is SEO on-page?

SEO on Page is the practice of SEO optimization carried out on published content. The optimization step on Page SEO focuses on the factors that exist in the content. Put, on Page SEO can be interpreted as a step of optimization, improving the quality of content to be easily read and understood by a website reader or blog.

Not only that, on Page Seo that is well optimized will also make it easier for search engines to understand the context of the content and relevance of your website with the keywords sought.

How to optimize SEO on-page for websites and blogs

There are at least 15 ways to optimize on-page SEO that you need to do. From changing permalink, it becomes simple to change the link settings to open in a new tab. What are the steps? Check out the explanation below!

1. Use a simple permalink

Simple permalink is one of the main indicators of SEO. A simple permalink will make it easier for search engines to recognize the topic you discussed. Ideally, the permalink is enough to contain the focus keyword that you are targeting.

For example, you are targeting a men's watch keyword. The ideal permalink for that content is like this:

www.yousite.com/title-content

Unfortunately, WordPress by default makes your permalink like this:

www.yoursite.com/2021/03/title-content

So it would be best if you changed it independently. Calm down, how to change this permalink structure is quite easy. You only need to open the WordPress dashboard then click Settings > Permalink. After that, select the Permalink Post Name structure and click Save.

Done! Now your website's permalink structure has become simple and easy to recognize Google.

2. Create interesting content titles

When people are looking for a keyword on Google, they can only see the title and brief description of your content in the search results. So you need to make the title as attractive as possible so that people directly interested in reading your content.

You can add numbers or adjectives to make the content title more attractive. According to the Content Marketing Institute, the title with the number that produces 45 percent performance is better than the title without numbers. As an example:

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Even so, not all your content is suitable for using numbers in the title. Of course, you don't have to switch to always use numbers in the title. There are many other titles that can also attract the attention of the reader.

3. Add pictures or videos

Content containing text is certainly very boring for the reader. Besides being boring, any visual media content will also be tiring to read. So be sure to add at least one or two images to each of your content.

Better even if you add visual media like a video, according to Vidyard, articles with videos have a chance of 53 times greater to appear on the first page of Google search results compared to articles without videos.

4. Image optimization

In the third point, we recommend adding images to your content. In order for the image you added to improve SEO on-page quality, and there are some things you need to pay attention to.

First, make sure the image size is not too large. Large images will only slow down the loading of the website. Therefore, you need to reduce the image size. At least one size is no more than 100KB.

You can use image compress services such as Tinypng, ILoveimg, Trimage, Kraken, and OptiPNG. These services will help you shrink the size of the image without reducing the quality.

Second, give the file name according to the focus keyword you are targeting. The file name that matches the Focus Keyword can help the image to appear on Google Image Search.

Third, Change Alt Text according to Focus Keyword. Alt Text or Alternative Text serves to help Google identify the topic you discussed in the content. In addition, the right alt text also makes it easy for images to appear in image search results.

To change the Alt Text, click the image, then on the right side, you will see settings like this. Change Alt Text according to the Focus keyword you are targeting. If there are several images on content, you can modify the Text alt with the keyword derivative or LSI.

5. Take advantage of heading and subheading

To make visitors easier in reading content, you need to create a clear and easy-to-understand content structure. One way to make the content structure that is easy to understand is to use heading and subheading.

Heading and subheading serve to break your article into several parts. Simply put, heading and subheading are chapters and subtabs like in the book. With the presence of headings and subheading, readers will find it easier to find the important points they need.

In addition, heading and subheading also help search engines to understand your content. Heading makes it easy for Search Engine Bots to crawl on content and see it as a subject matter of the content.

WordPress provides 1 to heading 6. Heading 1 is usually automatically used the title. So what you can use next is heading 2 to heading 6. However, you usually only need until heading 4. In each heading, you should enter the focus keyword or its derivatives.

6. Place the focus keyword in the first 100 words

In addition to the title, the first paragraph must also give a good first impression on the reader. You have to be to the point about what you will convey in the content. So it's best, place the focus keyword in the first 100 words if possible.

Even so, not all focus keywords are suitable to be placed on the first 100 words. If it is not possible, you don't need to force to put the focus keyword in the first paragraph. With a note, you make the first interesting and clear paragraph, so the reader knows what you will discuss in the article.

7. Use the responsive theme (Mobile Friendly)

What is meant by a responsive theme is a theme that is compatible with any device. Well opened on desktop devices, tablets, or mobile devices, your website keeps running well and responsively.

Unfortunately, not all WordPress is responsive themes. So you have to be careful before choosing a theme for your website. Make sure the theme you choose is responsive on all devices, especially mobile devices.

What's more, Google has now implemented Mobile-First Indexing, which requires website owners to create a mobile-friendly website. With Google Mobile-First Index, Google now assesses the performance of the website through a mobile version of the website. If your mobile version of your website produces poor performance, it's likely to have a bad effect on the quality of the overall website SEO.

8. Insert Outbound Link

When making content, try at least one link to another website or outbound link. However, not a website for origin, huh. Make sure the website that you make a referral source has a good reputation.

Outbound Link serves to indicate that the content you make has a credible source. With a link that leads to the appropriate reference source, your content is also considered to have the same topic as the reference website.

9. Maximize internal links

Not only outbound links, but you also need to maximize internal links. Internal links are links that lead to other content on your website. This type of link is important to make it easier for readers to move from one content to another content on your website.

In addition, internal links also help search engines to understand the context and relations between pages on the website. Google prioritizes websites whose content is interconnected. And through internal links, you can show the connection between content on your website.

10. Increase the speed of the website

Loading a slow website will only make frustrating visitors then leave your website. The more you leave your website, the higher the Bounce Rate. A high Bounce Rate will certainly affect the quality of your SEO.

Therefore, you must increase the speed of your website. Now try checking the speed of your website loading. You can check it using one of these 10 tools.

If the speed of your website loading is still above 5 seconds, you must start alert. Because according to Google's research, 53 percent of visitors left the website that loaded more than 3 seconds.

What do you need to do to increase the speed of the website? There are many steps needed to speed up the loading website. However, you don't need to worry because we have summarized it in a free ebook with 20+ tips on making WordPress super fast.

11. Use LSI Keyword

You really need to repeat the focus keyword several times in one content. However, that does not mean you can repeat it excessively. Repeating excessive keywords will only make Google consider your content as spam.

To work around it, you can take advantage of LSI keywords. LSI Keywords are keywords that still have a meaning similar to the keywords you are targeting.

Why do you need to use LSI Keyword? Because the keywords given in the keyword tool are usually the results of the uniform from several similar keywords. As a result, the keyword variations provided are limited.

Even though not everyone uses one key exactly, The people use various keyword variations to look for a topic. Well, the keyword variation is called LSI Keyword. To find LSI Keyword, you can use services such as Lsigraph or Lsikeywords. For maximum optimization results, you can also insert LSI into Meta Description.

12. Add the Social Media Share button

Although shares on social media do not directly affect SEO quality, you cannot ignore it. Social media can help you reach out and build a new audience on various platforms.

Moreover, Indonesian people are known to be active on social media. Based on APJII 2017 research, 87 per cent of American internet users use the Internet to open social media. The hope that your readers will share your content with friends and followers on social media.

So that readers can share content easily, you need to add a share button on all your website content. That way, they only need to press the Share button and automatically share content on social media.

To add a share button on social media, you can use the plugin help. There are many social media plugins that you can choose. Discover social media plugins that are suitable for your website in this article.

13. Pay attention to the content length

The number of words in the content is also one of the ON PAP indicators that you need to pay attention to.

There are no definite numbers of how many words must be in the content because the determination of the number of words is always different depending on targeted keywords and competitor content. You can need to make 800 words for keywords, while for keyword b, you have to make 2000 words.

You need to measure how long the content you have to make. The trick is to look at the number of competitor content words. At least see the number of words of content in the top three of the search results. After that, create content that is said to be the same or more than competitors.

14. Make sure to create quality and solutive content

Apart from the number of words, other things that must be considered when making content is its own quality. Without good quality, whatever the number of words you write, it will be difficult to win a competition in Google's search results.

What is quality content like? Content must answer the reader's question. When they typed a keyword on the search engine, which they expected was the answer. So be sure to provide relevant information according to search needs.

15. Set the link to open in new tab

Maybe opening a link in the new tab looks trivial, but it can improve the quality of your website visitor experience. Imagine, if there are three or four links in one article, the reader needs to press the back button repeatedly to return to the first content. Besides being tiring for the reader, opening the link in the same tab is also feared to increase the bounce rate.

Unfortunately, WordPress automatically sets the reader to open the link on the same tab. So you need to change this setting yourself. You can also use the help of the WP External Links plugin to change it automatically.

Closing

Optimization on-page SEO is not difficult. By applying 15 steps above, you have improved the quality of on-page SEO well. After optimization on the page, all you need to do next is the optimization of the SEO page.


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